“You Only Live Once” Pedestrian Safety Campaign Earns Multiple Awards

The YOLO (You Only Live Once) pedestrian safety campaign aimed at high school students recently won first place in the Promotional Campaigns under $100,000 category, and earned best in show at the National Association of Government Communicators (NAGC) Blue Pencil and Gold Screen Awards banquet in Memphis. The campaign is featured on page 80 of the awards banquet presentation. The campaign also won an Achievement Award from the National Association of Counties.

The YOLO campaign was created by the Department of Transportation to reduce pedestrian collisions among high school students following the death of 15-year-old Christina Morris-Ward. She was a student at Seneca Valley High School in Germantown, and in October 2012 was struck and killed as she distractedly crossed the street on her way to school. According to Safe Kids Worldwide, about half of students ages 15 to 19 say they use a cell phone when walking to school.

Learn more about YOLO.