February 6, 2025

Inaugural Super Bowl SoberRide® Campaign Launched to Prevent DUI in the DMV

Inaugural Super Bowl SoberRide® Campaign Launched to Prevent DUI in the DMV


This year for the first time, the Washington Regional Alcohol Program (WRAP) will offer free safe rides on Super Bowl Sunday. On Sunday, Feb. 9 from 8 p.m. to 4 a.m. on Monday, Feb. 10, WRAP will provide rides to help keep local roads safe from impaired drivers during this traditionally high-risk period. More than one-third of U.S. traffic deaths during the Super Bowl involve drunk drivers.

Area residents ages 21 and older celebrating with alcohol may download the Lyft app to their phones and then enter the SoberRide® code in the app’s ‘payment’ tab (under the ‘add Lyft Pass’ option) to receive their no-cost (up to $15) safe transportation home. WRAP’s 2025 Super Bowl SoberRide® promo code will be posted at 6 p.m. on Sunday, Feb. 9th on www.SoberRide.com.

More than one-third of U.S. traffic deaths during the Super Bowl involve drunk drivers.

For more information about WRAP and their work to prevent drunk driving and underage drinking in the metropolitan area, their website at https://wrap.org/.