October 10, 2018

Montgomery County Departments of Liquor Control and Police Relaunched the “I/We Take It Personally” Drunk-Driving Prevention Public Awareness Campaign


The fall season of celebrations has begun and quickly leads into the busy holiday winter season. The timing is right to renew public awareness about the importance of personal investment in preventing drunk driving.

Recently, County Executive Ike Leggett was joined by Department of Liquor Control (DLC) Director Robert Dorfman, Montgomery County Police Chief Tom Manger and other officials and members of law enforcement to relaunch the nationally-recognized “I/We Take It Personally” anti-drunk driving campaign.

The goals of this nationally-recognized campaign promote personal involvement to help prevent drunk driving, discourage patron over-consumption and confirm the personal commitment of public safety officers who are enforcing drunk driving laws.

The next public step of the campaign, originally introduced in the summer of 2017, features 30 DLC delivery trucks and two vans “wrapped” with a police anti-drunk driving message poster. The program encourages people who are going out and consuming alcohol to plan a safe ride home. This effort supports the County’s Vision Zero initiative to reduce severe and fatal collisions among vehicle occupants, bicyclists, and pedestrians.

We hope that every driver will say, “I Take It Personally,” and never drink and drive.

Learn more about the program here.

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