The one-day event included limited release products available for purchase on a first-come, first-serve basis. Whiskey enthusiasts began lining up early – with the first customer arriving at 10 a.m. the day before the event. Hundreds of people were in line when the store opened. County Executive Marc Elrich and ABS Director Bob Dorfman greeted customers and employees at the store.
Throughout the day, the Whiskey Rocks celebration featured a combination of timed product releases, tastings, engravings, barrel picks, bottle signings and seminars.
The previous record of $126,226 in Whiskey Rocks net sales was set in June 2019 at the Burtonsville ABS store.
Generating approximately $35 million in profits annually, ABS profits are used to both pay off County debt, and a large portion is deposited in the Montgomery County General Fund to pay for services that tax dollars would otherwise fund.