In the midst of the Great Recession in 2010, American Express creatively launched the first “Small Business Saturday” to turn attention following the traditional Black Friday events toward the small businesses that are the heart of communities across the nation. Instead of being a one-time novelty, the idea has continued to grow and this year will celebrate its 10th anniversary.
Like shoppers and small business owners in other parts of the nation, Montgomery County small business owners have embraced the concept and will be welcoming shoppers with special events and deals—and their typical enthusiasm on Saturday, Nov. 30. And that will carry that spirit throughout the holiday season.
