The new name reflects the department’s continued improvements to the ongoing business model, which modernizes and embraces the department’s commitment to customer service.
The rebranding spotlights the strategic business changes such as investments in new technology and infrastructure and streamlined updated processes that elevate customer services and communication.
ABS better defines the department’s work. The use of “alcohol beverage” was chosen over “liquor” because the department sells beer and wine in addition to liquor as part of its wholesale and retail operations.
The use of “services” instead of “control” emphasizes the customer service-oriented relationships the County department has worked hard to cultivate.
The department’s rebranding also includes a new tagline: A Business of Montgomery County Government.
The Maryland General Assembly approved the name change in its 2019 session.
More information is available on the department’s website.
