Montgomery Executive Marc Elrich will be the featured guest during the 500th episode of “Montgomery al Día” (“Montgomery Today”), Montgomery County’s National Association of Counties award-winning Spanish-language radio show on Radio America WACA 900AM.
The 500th episode and 10th anniversary will be celebrated on the show’s live broadcast at 2 p.m. on Tuesday, April 5. “Montgomery al Día” has been hosted and produced by Lorna Virgilí throughout its run.
Montgomery County has a wonderful diversity of residents and many cultures,” said County Executive Elrich. “A main goal of our government is to make sure all residents are aware of what is happening, what services are available and how they can get more involved in our community. Over the past decade, ‘Montgomery al Dia’ has been instrumental in communicating with our Latino residents. I congratulate Lorna for reaching this milestone and thank all of the special guests who have appeared on the show to keep our residents informed.”
“Montgomery al Día” is an innovative and effective tool implemented by the County’s Office of Public Information to inform the fast-growing Latino community in the County. “Montgomery al Día” is a weekly, half-hour live show that airs every Tuesday at 2 p.m. The show also is recorded and broadcast on the County’s cable television station County Cable Montgomery.
Since ”Montgomery al Dia” was started in April 2012, there have been more than 350 guests.
The launch of the radio show has coincided with an increase in the Latino participation in County events and public forums and an increase in the use of County services, such as the MC311 helpline.
The show’s main objective is to keep the Latino community informed about all County programs and services so they can have easy access to registering, participating and engaging with local government.
The Office of Public Information has expanded the "Montgomery al Día" program with daily news, public service announcements and a weekly agenda during the morning show "Calentando la Mañana" (“Warming Up the Morning”). That show is the longest-running talk radio show on WACA, which was established in 1987. The opportunity multiplies the amount of information the Montgomery County Government presents to Spanish-speaking residents and expands outreach to a broader audience.
